1. SMALL BUSINESSES
  2. The Change Factor

The Change Factor Illuminating Brand Launch: Kings of Neon Empowers The Change Factor's Social Media Debut

The Change Factor

When The Change Factor sought to launch their brand on social media with a bang, they turned to Kings of Neon for a radiant solution. Envisioning a stunning backdrop for their video content, The Change Factor aimed to create a visual centrepiece that would highlight their brand in reels and vlogs. This case study showcases how Kings of Neon's expertise in custom LED neon signage helped The Change Factor create a powerful visual identity, setting the stage for their digital marketing success.

Challenges

Challenges

The Change Factor faced specific hurdles in bringing their vision to life. They needed a sign that was not only visually striking but also lightweight, durable, and easy to mount. The sign had to look impressive both when illuminated and when off, fitting seamlessly into their acoustic panel wall. As a small business building their online presence, The Change Factor required a cost-effective solution that would deliver maximum impact for their marketing efforts, standing out among competitors in the digital space.

Solution

Solution

Kings of Neon harnessed their industry-leading LED Neon technology to craft a solution tailored to The Change Factor's unique requirements. Craig, their dedicated account manager, provided exceptional customer service, offering quick responses, expert advice, and seamless design iterations. Leveraging their user-friendly ordering process and 7-day fast production, Kings of Neon delivered a premium quality sign with clear cabling and versatile mounting options, perfectly suited for The Change Factor's studio setup.

Results

Results

The collaboration between Kings of Neon and The Change Factor yielded impressive outcomes. The custom LED neon sign became the centrepiece of their recording studio and a beacon for their marketing efforts. The Change Factor was particularly impressed with the sign's build quality, describing it as "perfect, light, strong, and so easy to use." The sign has become a rallying point for the team, boosting morale and inspiring them to elevate their marketing game. It now serves as a stunning visual element in their videos, vlogs, and social media posts, adding a "WOW" factor to their brand presence.

"perfect, light, strong, and so easy to use."

Conclusion

Conclusion: The Change Factor's partnership with Kings of Neon demonstrates how custom LED neon signage can transform a small business's brand launch and digital marketing efforts. By providing a high-quality, custom neon sign that perfectly captured The Change Factor's vision while addressing their specific needs, Kings of Neon proved to be an invaluable partner in enhancing their brand visibility. This success story highlights Kings of Neon's ability to blend creative design with practical solutions, consistently exceeding client expectations and delivering results that truly illuminate brand identity in the digital age.

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PROJECT GALLERY

“As a small business still building our online presence and starting our marketing operations I was very keen to find something to show off our brand with some WOW. I also wanted a highlight in our videos, vlogs and social posts and what better way than a beautiful Neon sign. Our team loves the sign and it's literally become a beacon that we have rallied behind to make some beautiful marketing and the centerpiece of our recording studio. The build is perfect, its light, strong and so easy to use!”

Review

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