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Studio Veld

Studio Veld Illuminating Studio Veld's Brand with Kings of Neon's Custom LED Octopus Sign

Studio Veld found in Kings of Neon the perfect partner to create a statement piece that would embody their brand's energy and creativity.

Illuminating Studio Veld's Brand with Kings of Neon's Custom LED Octopus Sign

Studio Veld

Studio Veld, a vibrant web and digital design agency in Adelaide, sought to bring their rebranded identity to life following a 2022 refresh. With a new colour palette featuring shocking pink and a playful octopus icon, they turned to Kings of Neon, the premier manufacturer of custom LED neon signs. Combining their nostalgic love for neon with a desire to showcase their "cool stuff together" approach, Studio Veld found in Kings of Neon the perfect partner to create a statement piece that would embody their brand's energy and creativity.

Challenges

Challenges

Studio Veld faced two primary challenges: increasing visibility for their first-floor office on a busy city street and enhancing their interior ambiance. While plate signage existed at the building entrance, they lacked a bold identifier for their specific location. Additionally, they sought to create a vibrant, cheerful atmosphere for their staff, particularly during winter months. The challenge was to find a signage solution that would serve both as an exterior beacon and an interior design element, all while reinforcing their brand identity.

Solution

Solution

Kings of Neon's expert team worked closely with Studio Veld to bring their vision to life. Leveraging their expertise in creating custom LED neon signs, Kings of Neon designed a striking pink neon octopus sign that perfectly captured Studio Veld's brand essence. The team provided realistic prototype options, ensuring the final product would meet Studio Veld's expectations. With a commitment to quality and safety, Kings of Neon delivered a robust, eye-catching sign that fulfilled both the exterior visibility and interior ambiance needs.

Results

Results

The impact of the custom LED neon octopus sign on Studio Veld's office was immediate and multifaceted. Externally, it serves as a bright beacon, especially at night, helping clients easily locate the studio. Internally, it has significantly enhanced the office ambiance, creating a vibrant and cheerful atmosphere for staff. Studio Veld was particularly impressed with Kings of Neon's super-fast quote process and earlier-than-promised delivery, describing their overall experience as "excellent" and "fantastic."

Illuminating a Brand with Strict Brand Guidelines was Key

Conclusion

By partnering with Kings of Neon, Studio Veld successfully brought their rebranded identity to life in a tangible, eye-catching way. The custom LED neon octopus sign not only solved their visibility challenges but also reinforced their brand story, serving as a key piece in their larger "front of mind" branding strategy. Kings of Neon's commitment to quick, high-quality service and their ability to deliver customised signage solutions efficiently made them the ideal choice for Studio Veld's unique needs. With their pink neon octopus now illuminating both their window and office space, Studio Veld is well-positioned to continue creating "cool stuff together" in a vibrant, brand-aligned environment.